Sales and the Impact of Social Media – Chuck Hester

Chuck Hester, Communications Director for iContact, has been utilizing social media (particularly LinkedIn) for over 3 years. In my interview with him, we focused on some of his social media activity, his company’s social media activity and whether he thinks that companies should embrace this trend or not.

 

Sales and the Impact of Social Media

I’ve begun a new project.  I’m interviewing local “social media gurus” and asking them some questions about social media and the impact on sales.  Is there one?  What do you tell a person who says that they don’t have time for social media?

I have finished my interview with Chuck Hester, Communications Director for iContact.  I chose Chuck because of his highly successful

 

I’m on TV!

Okay, I know.  It’s obvious and maybe even a little trite.  But I’m really stoked about this and couldn’t think of anything else to write!

I was interviewed by Kerry Hall of NBC (Raleigh, NC) as the consultant for small businesses in a story that NBC-17 did about the economy and what small businesses could do to ride out the storm.

 

I don’t like the taste of foot…

Actually, I’m not a big fan of feet in general.  Not that I have anything against feet, but there are many other body parts that I prefer to view…

I was reminded of my distaste for feet today.  After teaching a seminar to a group about Social Media Marketing, I was elated from the

 

Are You LinkedIn? Part 2

So, you’ve checked out LinkedIn and you think, “I need to be on this”.

The first thing you need to do is complete your profile.  This is a professional profile with a comprehensive background on yourself.  The information includes: where you work now; your work history; your education history; awards; etc.  The nice thing is that LinkedIn helps

 

Are you LinkedIn? Part 1

• Do you own a business?
• Is the growth of your company of interest to you?
• Is it important for other companies to know about you and your company?

If you answered yes to any of the above questions, you should be LinkedIn.  LinkedIn is a professional online connector for businesses. 

 

A First Impression to Remember…

The following is actually taken from a newsletter that I receive from a brilliant marketer by the name of Kim Walker. She owns a marketing firm called In Your Corner Marketing (See!  Even the name of her company is brilliant!!)

I hope you enjoy…

 

Lunch does not pay for intellectual property!

In our business, there are very few tangible products.  We’re educators…our knowledge is our product, our intellectual property.

I like lunch (I know, that seemed like a jump, but I’m going somewhere here).  In fact, I like all 3 meals, breakfast, lunch and dinner.  I particularly like to have lunch with other people, especially friends.

 

Prospecting Required!

I had an interesting conversation yesterday with someone that came to my office.  He was low on funds, needed to grow his business quickly and didn’t want to make cold calls.

Him: I have the best [product] and no one is buying it!  I built it, it works and it will save a company thousands of dollars