- Do you own a business?
- Is the growth of your company of interest to you?
- Is it important for other companies to know about you and your company?
If you answered yes to any of the above questions, you should be LinkedIn. LinkedIn is a professional online connector for businesses. Think of LinkedIn as a resting place between connecting to other professionals in person and trying to connecting to professionals via social media networks…
With LinkedIn, you have complete control of what is put on the internet about who you are (professionally) and what your company does – think of it as your introduction to the business world. Then, it allows you to connect to other professionals that you know. Chances are, the people you know are already on the site, but even if they aren’t, it is incredibly easy to invite people to join you on LinkedIn.
If you haven’t seen a LinkedIn page before, you can view my LinkedIn profile. As of today’s post, I have 165 connections and 12 recommendations.
Oh yeah, did I mention that?
Once you’re on LinkedIn, other professionals have the opportunity to make a recommendation about you and/or your services. Therein lies just a piece of the amazing power of LinkedIn and why it’s a favorite of professionals that find themselves in the position of trying to find a new job. The power? In a word, built-in, stand alone, credibility.
In Part 2, we’ll take a look at how you set up your profile…
~ Deidre
Deidre Hughey, partner at Dancing Elephants Achievement Group of the Carolinas, is a speaker, writer and sales trainer. Her mission is to teach business owners and salespeople how to be successful without compromising their ethical standards. For more information, please visit www.saleselephant.com or send an email to deidre@deagsales.com.
